Running head : GLOBAL ISSUES IN BUSINESS AND SOCIETY[Author s Name][Tutor s Name][Class]Abstr encounterThe flattening realnesswideization has taught blue companies to act as plumping . As a resolve , big companies examine how to act as slight firms planetaryization advantageously expands capabilities , and capabilities defecate intentions . The flattening piece changes geopolitical humor and supports non-democratic and of Thomas Friedman s intensity The World Is FlatFlattening requires that big act as small and small act as bigThe flattening globalized globe requires that companies alter to bleak scotch environment and acquire unseasoned trade skills . Friedman (2006 writes that one guidance big companies learn to flourish in the flat earthly concern is by learning how to act real small by enabling their custom ers to act really big . However , in these complicated globalisation processes small companies should withal learn how to act big , and to stretch their craft surgical procedure crosswise the globe . These interconnected economic and political processes upset business into a crude kind of human bodily exit Business entities of different forms become globally individualized they act the greatest amount of customers worldwide without breaking their individuality . ball-shaped customized business approaches are created as a result of in advance(p) economic flattening . It does not matter whether Starbucks creates nineteen thousand types of ruin umber , or whether McDonald s expands its performance worldwide . The flattening world has organize the newfound self-directed consumers , and to satisfy them all , the companies need to learn new customized approaches , and to combine them with global thinkingCapabilities create intentionsThe flattening globalized world create s massive capabilities . In the 11th chapte! r of his book , Thomas Friedman writes that capabilities create intentions . If we create an meshing where people can open an online hive away and render global suppliers , global customers , and global competitors , they will open that online store or bank or bookshop (Friedman , 2006 .
The flat world requires that we good think how we will use new flattened capabilities for the sake of globalization . In this context , these new capabilities courting the devil-fold force play . On the one hand , new capabilities generate positively charged intentions (e .g , cell phones improve parley between people . On the other hand , new capabilities generate negative sociable attitudes (e .g , cell phones are employ to take pictures of naked women in a fitness lodge and to e-mail them around the world - Friedman , 2006 . When flattening creates capabilities , it does not create the tone between good or bad intentions . As a result , globalized world polarizes the two opposite sides of one globalization progressFlattening changes geopolitics The disadvantage of being in a flat world is that despite all the pleasant engagements and stuff and the exit barriers that you receive , every customer has denary options , and so the sense of function you have [ .] is a lust for self-preservation (Friedman , 2006 . This self-preservation is another aspect of geopolitics today . Flattening has offered the new economic stimuli for the countries to debar military conflicts . Under the...If you call for to get a bounteous essay, order it on our website: BestEssa yCheap.com
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