GM case study

Did you know that all the companies in the States present something in park? They are all in operation(p) in an purlieu of forces that create both threats and opportunities for their businesses. These environmental forces, which agnize up something known as the macroenvironment, implicate: demographic, economic, natural, technology, political and cultural. Since the macroenvironment is in general uncontrollable, businesses often must retrieve ways to adapt to the continuous changes. For example, all over the past few years, the auto industry has been alter tremendously by changes in the technology, natural, and political environments and therefore labored to change their marketing strategies. The engineering science Environment Kotler identifies the technology environment as the most powerful force affecting and shaping the future (83). The environment consists of: industrial productivity, hot manufacturing processes, newly products and serve of competitors, new products and run of barge in chain partners, and any new technology that could impact a company (Environmental Scanning). Technology has been responsible for developments such as the internet, computers, ocular maser surgery, organ transplants, antibiotics and more (Kotler, 83). While advances in technologies are creating new markets and opportunities they are also replacing older technologies. Companies that do not keep up with these changes will find their products or services go away obsolete and not up-to-date with the consumer buying behaviors and preferences.

The cancel Environment According to Kot ler, the natural environment involves the na! tural resources that are needed as inputs by marketers or that are change by marketing activities. Environmental concerns have been increasing over the past thirty years and in many large(p) cities around the world, water and air pollution have began orbit dangerous levels (81). As a result, orbicular warming has become the fear of many scientists who say at long proceed we could all be buried in our own trash. It is constantly important that marketers are... If you want to get a full essay, hold it on our website: BestEssayCheap.com

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