To:Howard Gray, CEO Jean Dubois, Amanda Hamilton, and Uma Gardner From:Sandi Martin Date:April 9, 2012 Subject: windup(prenominal) Watches look CC:Jean Dubois, VP mechanistic Watches Division Uma Gardner, VP Production, Mechanical Watches Division Amanda Hamilton, VP Marketing PURPOSE The social occasion of this memo is to discuss information retrieved during an investigation into why Aquines robotic insure segment is experiencing a 5 sh are securities constancy performance. Further, this memo conveyresses the increased number of mechanical watches jilted by the Swiss Official Chronometer Control (SOCC). Data appealingness include perception about chronometers, response to announce, and mechanical watch industry info. When determining which data to address, your expert opinions were taken into consideration. interrogation revealed that the data for consumer perception about chronometers showed that 60 per centum of those surveyed thinking that the certif ication was important. Further, of the 196 respondents who had resolute to purchase a chronometer (500 surveyed) 78 portion were willing to bear the extra monies for a SOCC certificate. This percentage proves the SOCC certificates add value to Aquines watches. This data further confirmed that advertising is important to the supremacy of Aquines mechanical watches.

Data shows that more than than 70 percent of the respondents believed that advertisements featuring Mr. Neiman prompted them to purchase a chronometer. Using a sample size of 90, a study of made on the test and rejection areas of chronometers with the SOCC. Research disclos ed that the watches fail in third areas: 1)! horizontal and erect difference; 2) maximum variation in rates; and 3) think of variation in rates. learning results are listed below: The data indicated a need to buy or improve on machines currently used by the caller-out to provide great accuracy in different positions. Study results indicate that upgrading the poising machine, buying customized movement...If you want to get a affluent essay, order it on our website:
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