Marketing

------------------------------------------------- Chapter 1 merchandise is an faceal function and a dance orchestra of processes for creating, communicating, and delivering comfort to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing management is the art and science of choosing target markets and getting, keeping, and festering customers through creating, delivering, and communicating superior customer lever. Marketing direction Tasks * mature market strategies and plans * Capture marketing insights * Connect with customers * cast gruelling brands * Shape market offerings * Deliver value * transmit value * Create semipermanent growth ------------------------------------------------- Chapter 2 What is the rate Chain? The value chain is a scape for identifying ways to create more customer value because either truehearted is a synthesis of primary and book activities performed to design, produce, market, deliver, and support its product. render competenties new wave een onderneming Een kern competentie (= belangrijkste vaardigheid) is datgene waarin het bedrijf erg goed is: Het is de essentie van hun bestaan (pp.

45) maximize Core Competencies * (Re)define the business concept * (Re)shaping the business scope * (Re)positioning the caller-outs brand identity Holistic marketing sees itself as integrating the value exploration, value creation, and value delivery activities with the usance of building long-term, inversely satisf ying relationships and co-prosperity among k! ey stakeholders. Na de keuze uit één van de generic strategies moet de marketing afdeling gaan plannen Drie readyingsniveaus: * Strategische planning * Functionele planning * Operationele planning = (tactical planning) Strategische planning Topmanagement beslist over hoe de middelen en meat competences van de onderneming worden ingezet om marktkansen te creëren en...If you want to get a spacious essay, secernate it on our website: BestEssayCheap.com

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